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Purple shampoo helps keep blonde and gray hair bright by reducing yellow tones. It tones hair gently and refreshes color between dye jobs.
Choosing the best purple shampoo can make your hair look fresh and clean longer. These shampoos use violet pigments to cancel out brassiness. Regular use keeps your hair shiny and cool-toned. Some formulas also add moisture and protect hair from damage.
Not all purple shampoos work the same, so it’s important to pick one that suits your hair type. This guide will help you find a purple shampoo that fits your needs and budget. Say goodbye to dull, yellow hair and enjoy a brighter, healthier look with the right product.
Our Picks
12 Best Purple Shampoo Of 2026
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Brand: L’Oreal Paris
- Manufacturer: AmazonUs/HBKNS
- Color: Ever Pure Purple
- Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 Pounds `
This shampoo and conditioner set helps keep blonde, silver, or highlighted hair bright and fresh. Purple pigments gently reduce brassiness and yellow tones. Safe for color-treated hair, it cleans without stripping natural oils. Hair feels soft, smooth, and looks vibrant after each wash. Ideal for maintaining cool, shiny hair color at home.
Advantages
- Protects hair color by gently removing brassiness and yellow tones.
- Keeps blonde, silver, and highlighted hair looking fresh and bright.
- Nourishes hair without harsh sulfates, leaving it soft and smooth.
- Enhances shine and improves hair texture with regular use.
- Suitable for sensitive scalps, preventing dryness and irritation.
Our Recommendations
This shampoo and conditioner set gently removes brassiness from my blonde hair. Hair feels soft and clean after every wash. The purple tint works well to keep silver and highlighted hair bright. My hair looks fresh and healthy without dryness. Easy to use and smells nice too. Great for anyone with bleached or colored hair. Noticeable difference after just a few uses. No harsh chemicals, so my scalp stays comfortable. Perfect for regular use to maintain hair color. A reliable choice for keeping hair tones cool and vibrant.
2. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
- Brand: Olaplex
- Manufacturer: AmazonUs/OLAPQ
- Color: Purple
- Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo keeps blonde and grey hair bright and fresh. It gently tones yellow and brassy shades for a cooler, cleaner look. The shampoo repairs damaged hair and adds deep hydration. Perfect for lightened hair, it leaves strands soft and healthy. A great choice for anyone wanting shiny, vibrant blonde or grey hair.
Advantages
- Purple tones reduce brassiness and keep blonde hair bright.
- Repairs damaged hair, making strands stronger and healthier.
- Hydrates dry hair for a soft and smooth feel.
- Works well on grey, lightened, and all blonde shades.
- Leaves hair looking fresh, clean, and vibrant every wash.
Our Recommendations
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo keeps my blonde hair bright and fresh. It gently removes yellow tones without drying. Hair feels soft and hydrated after every wash. The scent is light and not overpowering. Color lasts longer, even after several shampoos. Easy to use, with a nice creamy texture. Great for grey hair, too, making it look shiny. Results are visible after just a few uses. A good choice for maintaining lightened hair health.
3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Brand: L’Oreal Paris
- Manufacturer: L’Oreal – Hair Care
- Color: Brass Toning Purple SH
- Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 pounds `
This purple shampoo helps keep blonde, bleached, silver, or brown highlighted hair bright and fresh. It gently removes brassiness without using harsh sulfates. Safe for color-treated hair, it leaves hair soft and shiny. A sulfate-free formula protects hair while cleansing deeply. Ideal for regular use to maintain cool tones and healthy hair.
Advantages
- Keeps blonde and silver hair looking bright and fresh.
- Removes yellow and brassy tones gently and effectively.
- Protects hair with a sulfate-free, gentle formula.
- Nourishes hair, leaving it soft and smooth to touch.
- Works well on bleached and highlighted brown hair too.
Our Recommendations
This shampoo gently removes brassiness from my blonde hair. Leaves my hair soft and shiny without drying it out. The purple color is just right, not too strong or weak. I like that it is sulfate free, so it feels safe for my hair. My silver highlights look brighter after using this product. Easy to use and rinses out quickly. Smells fresh but not too strong. Great for anyone with bleached or highlighted hair. I noticed less yellow tones after a few washes. A small bottle that lasts a long time.
4. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
- Brand: Redken
- Manufacturer: L’Oreal Professionnel
- Color: Violet
- Dimensions: Height: 6.252 inches Width: 2.563 inches Length: 2.185 inches Weight: 0.6625 pounds `
Perfect for blonde, bleached, or highlighted hair, this shampoo keeps your color fresh and bright. It gently removes brassy tones, leaving hair looking cool and vibrant. Salicylic acid helps cleanse the scalp and keeps hair healthy. Easy to use and safe for regular washing. A great way to maintain beautiful blonde hair at home.
Advantages
- Keeps blonde, bleached, or highlighted hair bright and fresh.
- Fights yellow and brassy tones for a cooler hair color.
- Contains salicylic acid to gently remove scalp buildup.
- Nourishes hair while adding a soft purple tint.
- Easy to use and perfect for regular hair care.
Our Recommendations
This shampoo really helped with my yellow hair tones. It made my blonde look fresh and bright again. The smell is light and not strong. After just a few uses, my hair felt softer and cleaner. My highlights stayed bright without any purple stains. It also helped remove buildup, leaving my hair smooth. I liked how easy it was to use in the shower. My hair looks healthier and less brassy now. Perfect for anyone with bleached or highlighted hair. A good choice for keeping blonde hair fresh and shiny.
5. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
- Brand: MATRIX
- Manufacturer: Matrix
- Color: PURPLE
- Dimensions: Height: 8.1 inches Width: 1.9 inches Length: 1.9 inches Weight: 0.6000100922592 pounds `
- Publication Date: 2019-02-20T00:00:01Z
Matrix So Silver Purple Shampoo removes yellow tones and brassiness from blonde hair. It helps bring back a cool, bright blonde color with gentle care. This shampoo uses color depositing and brightening technology for fresh, vibrant hair. Made with vegan ingredients, it suits those who want cruelty-free hair care. A 10.1 fl. oz. bottle lasts through many washes, keeping your hair looking great. Perfect for maintaining cool blonde shades at home.
Advantages
- Purple shampoo removes yellow and brassy tones easily.
- Keeps blonde hair cool and fresh-looking for weeks.
- Color depositing technology adds a gentle violet glow.
- Made with vegan ingredients, safe for all hair types.
- Brightens hair while cleansing, leaving it soft and shiny.
Our Recommendations
This shampoo really helped remove the yellow tones from my blonde hair. Hair feels soft and looks brighter after just one wash. The purple color deposits gently without drying my scalp. I love that it is vegan and gentle on my hair. Easy to use and the bottle size lasts a long time. My cool blonde color stayed fresh for weeks. No strong chemical smell, just a light fragrance. Perfect for anyone wanting to keep blonde hair bright and healthy.
6. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
- Brand: Clairol Professional
- Manufacturer: Clairol Professional
- Color: Purple Shampoo 8 fl. oz
- Dimensions: Height: 188.9 inches Width: 49.9 inches Length: 49.9 inches Weight: 0.5 pounds `
- Publication Date: 2019-12-03T00:00:01Z
Brighten and enhance your hair’s natural beauty with Clairol Professional Shimmer Lights Purple Shampoo. This shampoo effectively neutralizes brass and yellow tones in blonde, silver, gray, and highlighted hair. Enjoy vibrant, refreshed locks with every wash. Each 8 fl. oz bottle provides just the right amount of care. Perfect for maintaining your hair’s stunning color effortlessly. Packaging may vary, but the quality remains consistent.
Advantages
- Purple shampoo stops brass and yellow tones in hair.
- Keeps blonde, silver, gray, and highlighted hair bright.
- Helps maintain cool, fresh hair color longer.
- Cleans hair gently without drying or damage.
- Easy to use for quick hair color care.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh. Brass and yellow tones disappear after just one wash. Color stays true longer, even between salon visits. Leaves hair soft, not dry or stiff. Great for silver and gray hair too. Nice, gentle scent that isn’t strong or annoying. Easy to use and rinses out well. Definitely helps maintain highlights without damage. Packaging may change, but the quality stays the same. A simple product that really works.
7. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair (33.8 Fl oz)
- Brand: Fanola
- Manufacturer: Fanola
- Color: Purple
- Dimensions: Height: 11.023622036 inches Width: 2.9527559025 inches Length: 2.9527559025 inches Weight: 0.0022 pounds `
Fanola No Yellow Purple Shampoo gently removes yellow and brassy tones from blonde, bleached, and grey hair. Its violet pigment helps keep hair looking bright and fresh. Suitable for regular use, it leaves hair soft and shiny without dryness. Perfect for those wanting cool, natural-looking hair color. Large 33.8 fl oz size ensures long-lasting care.
Advantages
- Purple pigment helps stop yellow and brassy tones fast.
- Suitable for blondes, bleached, and grey hair types.
- Leaves hair looking fresh, bright, and shiny after use.
- Large 33.8 fl oz size lasts for many washes.
- Gentle formula cleans hair without drying or damage.
Our Recommendations
Fanola No Yellow Purple Shampoo works wonders on blonde and grey hair. Brassy tones vanish quickly after just one wash. Violet pigment in the shampoo is effective. Hair looks vibrant and fresh. No more dullness. Application is simple and hassle-free. The shampoo lathers well and rinses out easily. A pleasant scent makes the experience enjoyable. Hair feels clean and soft afterward. Perfect for maintaining blonde or grey hair at home. A must-have for anyone wanting bright, cool tones.
8. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair – 11.8 Fl oz / 2 Pack
- Brand: Fanola
- Manufacturer: Fanola
- Color: Yellow
- Dimensions: Height: 6.0 inches Width: 2.5 Inches Length: 5.0 Inches
Fanola No Yellow Purple Shampoo gently removes yellow and brassy tones from blonde, bleached, and grey hair. Its violet pigment refreshes color and leaves hair looking bright and clean. This shampoo is easy to use and keeps hair soft and healthy after every wash. Perfect for maintaining cool tones between salon visits. The 2-pack size offers great value and lasts a long time.
Advantages
- Purple pigment gently removes yellow and brassy tones.
- Keeps blonde, bleached, and grey hair looking fresh.
- Nourishes hair while cleaning, preventing dryness and damage.
- Easy to use with a pleasant, mild scent.
- Comes in a convenient two-pack for long-lasting use.
Our Recommendations
Fanola No Yellow Purple Shampoo keeps my blonde hair bright and fresh. It removes yellow and brassy tones fast. The violet pigment works well to neutralize unwanted colors. Hair feels soft and looks clean after every wash. Using the 2 pack saves money and lasts longer. Perfect for bleached and grey hair types too. Easy to use with a nice scent that is not strong. My hair color stays true without fading quickly. This shampoo makes hair care simple and effective.
9. Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
- Brand: Joico
- Manufacturer: Joico
- Dimensions: Height: 8.1 Inches Width: 2.0 Inches Length: 2.0 Inches Weight: 0.625 Pounds `
Joico Color Balance Purple Shampoo gently removes brassy yellow tones from blonde and gray hair. It keeps cool tones fresh and vibrant with every wash. Rosehip oil and green tea extract nourish hair, adding shine and softness. UV protection helps prevent color fading from the sun. Perfect for maintaining bright, healthy-looking hair at home.
Advantages
- Purple shampoo removes brassy yellow tones from blonde and gray hair.
- Rosehip oil and green tea extract nourish and protect hair strands.
- UV protection helps prevent color fading from sun damage.
- Hair color looks brighter and more vibrant after each wash.
- Leaves hair shiny, soft, and easy to manage every day.
Our Recommendations
Joico Color Balance Purple Shampoo keeps my blonde hair bright and fresh. It removes yellow tones quickly. Hair feels soft and shiny after each wash. The scent is light and pleasant, not too strong. I like how it protects my hair from sun damage. Rosehip oil and green tea make my hair smooth. Using this shampoo, my gray hair looks more vibrant. It does not dry out my scalp at all. Easy to use and works well every time. Definitely a good choice for cool blonde or gray hair.
10. amika bust your brass cool blonde strength repair shampoo, 275ml
- Brand: Amika
- Manufacturer: amika
- Dimensions: Height: 8.2 inches Width: 1.75 inches Length: 1.8 inches Weight: 0.7 pounds `
Amika Bust Your Brass Cool Blonde Strength Repair Shampoo gently cleanses and repairs blonde hair. It helps remove brassy tones for a cooler, brighter look. Nourishing ingredients strengthen hair and reduce breakage. Perfect for maintaining fresh, vibrant blonde shades between salon visits. Leaves hair soft, smooth, and healthy without weighing it down.
Advantages
- Neutralizes brassy tones for a cooler blonde look.
- Repairs damaged hair with gentle, strengthening ingredients.
- Cleanses hair without stripping natural moisture.
- Leaves hair soft, shiny, and easy to manage.
- Suitable for color-treated hair to keep color fresh.
Our Recommendations
Amika Bust Your Brass shampoo makes my blonde hair look fresh and bright. The scent is light and pleasant. It cleans well without drying my hair. After using it a few times, my hair feels softer and stronger. Brass tones fade quickly, leaving a cool, natural blonde. Easy to use and gentle on my scalp. A great choice for anyone with blonde or highlighted hair.
Frequently Asked Questions
What Is Purple Shampoo Used For?
Purple shampoo neutralizes yellow tones in blonde or gray hair. It keeps hair looking fresh and vibrant.
How Often Should I Use Purple Shampoo?
Use purple shampoo once or twice a week. Too often can make hair look dull.
Can Purple Shampoo Damage Hair?
It can dry out hair if used too much. Always follow with conditioner for moisture.
Is Purple Shampoo Only For Blondes?
No, it works on gray and lightened brunettes too. It enhances cool tones in hair.
Buying Guide On Best Purple Shampoo
1. Understand Your Hair Type
Different purple shampoos suit different hair types. Choose one for your hair texture and condition. Some formulas work best for dry hair, others for oily or normal hair.
2. Check the Purple Pigment Strength
Strong purple pigment removes yellow tones faster. Light pigment is gentler and suits frequent use. Match pigment strength with your hair’s brassiness level.
3. Look for Nourishing Ingredients
Purple shampoo can dry out hair. Pick one with moisturizing elements like oils or vitamins. This keeps hair soft and healthy after use.
4. Consider How Often You Will Use It
Daily use needs a mild formula to avoid dryness. Weekly use allows stronger shampoos for intense color correction. Decide how often you want to apply it.
5. Read Customer Reviews
Reviews show real results and experiences. See if the shampoo works well on hair like yours. Look for comments on smell, color, and hair feel.
6. Check for Sulfate and Paraben Content
Sulfates can strip natural oils and damage hair. Parabens may irritate sensitive skin. Pick shampoos free from harsh chemicals for safer use.
7. Consider Your Hair Color
Purple shampoo suits blonde, silver, or gray hair best. It neutralizes yellow and brassy tones. Dark hair usually doesn’t need purple shampoo.
8. Look at the Price and Size
Compare price with the amount of shampoo you get. Bigger bottles often save money in the long run. Choose a size that fits your budget and usage.
9. Test for Allergies
Try a small amount on your skin first. Watch for redness or itching before full use. This helps avoid allergic reactions.
10. Follow Usage Instructions Carefully
Leave shampoo on hair as directed, usually 3-5 minutes. Rinse well to avoid purple stains. Overuse can cause a purple tint on hair.
Conclusion
Purple shampoo helps keep blonde or gray hair looking fresh and bright. It removes yellow and brassy tones that can make hair look dull. Choosing the right purple shampoo depends on your hair type and how often you wash it.
Some shampoos are gentle for daily use, while others work best once or twice a week. Always follow the instructions to avoid purple stains or dryness. Remember, using purple shampoo is a simple step to maintain your hair’s cool and vibrant color.
Try different brands to find the best match for your hair needs. Healthy, shiny hair is possible with the right care and product. Keep your hair color looking its best without spending too much time or effort. A good purple shampoo can make a big difference in your hair routine.
Your hair will thank you.
